Market Research in Middle East can provide marketers with an opportunity to understand the current growth trends and consumer needs.
The countries that are typically considered part of Middle East includes Yemen, United Arab Emirates, Turkey, Syria, Saudi Arabia, Qatar, Palestinian Territories, Oman, Lebanon, Kuwait, Jordan, Israel, Iraq, Iran, Egypt, Cyprus and Bahrain.
Among them, Middle Eastern markets are highly diverse. Beyond Arabic, Persian and Turkish are other two commonly spoken languages in the region. The region contains economies which range from socialist economies to free market economies, providing additional complexity in understanding the region as a whole.
Oil and Gas Opportunities
The most significant support for the region’s economy comes from oil production industry, both in terms of revenues and labor movement. However, countries like Turkey, UAE, Bahrain, Qatar and Iran are taking measures to diversify their economies.