We are very much grateful to introduce ourselves as one of the leading manufacturers and trader companies in the field of the bakery market in Iran territory and the Middle East region. Having more than 50 solid years of experience doing business in the international market has gained a leading position in this oriented industry. It all began in 1979 in Yazd, located in the center of Iran, when the group acquired «Azad Macarony, a small workshop that was one of the first pasta producers in the country. It produced handmade pasta using the traditional drying method. After the acquisition, the group expanded the workshop, purchased surrounding lands, and turned it into a professional pasta producer.
At the end of the first phase of the development plan, Roshd Group reached a production capacity of four tons per day and became known as the first active brand in pasta production which distributed its products in Iran and some neighboring countries. At that time, bread and rice were the traditional and main meal of Iranian families and pasta consumption was less than half a kilo per capita. By setting up a campaign, that lasted for about six years and promoted Roshd Group as the first famous brand in pasta production, we managed to significantly increase pasta consumption per capita in Iran.
While for decades the leadership of the company has been characterized by consistency, we always make an effort to redefine and redevelop our products as well as developing new products in order to meet changing consumer demands. This led us to research and develop and introduce new products in different categories. In 1996, during the second phase of the development plan, Roshd Group was introduced as the first company in Iran with its own registered R&D unit, and by launching the premix production line, we became the first Iranian cake mix producer compliant with national standards. By constructing a whole new plant and production facilities, and later in 2012, by employing the first and only fully automated and specialized premix production line in the plant, now Roshd is the market leader with more than 40 SKU premixes and dominating more than 70% of the market share.
Based on the high importance of family values in Persian culture, people used to enjoy their meals having quality family time together around the table. However, nowadays in the fast-paced world, people have less time to cook and have family meals. Pursuant to its philosophy, Roshd Group has been striving to bring back these values within Persian families just like in the near past. Thus, a whole new site has been acquired and expanded for the savory mix division, «Middle East Berentin Development. This project aims to produce different kinds of sauces, simmers, canned products, sides, and ready-to-cook and ready-to-eat meals so that families can use less time for cooking and spend more valuable time together.
